Advertise your business to EVERY household in Worcestershire

In March 2012, every household in Worcestershire will receive a Council Tax Bill , accompanied with an A5, 32 page, full-colour publication (see right of page for leaflets). We have the following pages available for advertisements:

  • £1,750 – cost of back page advert
  • £1,500 – cost of inside back page advert
  • £1,500 – cost of inside front page advert
  • £1,250 – cost of page 20 advert

The cost includes design, print and distribution.

The amount of copies produced is 316,000 and they are distributed to households and businesses (via direct mail) in Worcestershire, along with our main public buildings. They are also made available on the websites of Hereford & Worcester Fire and Rescue Service, Worcestershire County Council, Wyre Forest District Council, Redditch Borough Council, Bromsgrove District Council, Worcester City Council, Malvern Hills District Council and Wychavon District Council.

If you are interested in advertising email commsunit@worcestershire.gov.uk with CTL Advertising in the subject box and send in your contact details along with your first and second page preference.

Closing date 10:00am 6th January 2012

Please note our Advertising terms and conditions:

The Advertiser will ensure that:-

  • any information supplied in connection with the Advertisement is accurate, complete and true
  • the advertising copy will not contain material of a political, sexual or religious nature and all advertising copy and images submitted to the Designer is legal, decent, honest and truthful and complies with the British Code of Advertising Practice. It must be created with a sense of responsibility to consumers, especially concerning children and young people
  • in respect of any Advertisement submitted for publication which contains the name or image (photographic or otherwise) of a person, the Advertiser has obtained the authority of the person
  • the Advertiser is responsible for providing copy, images and any artwork required to the Designer to produce the advertisement
  • the Advertiser shall be responsible for checking proofs and corrections within the time specified on the production schedule. Any delays will incur an additional charge
  • payment in respect of the Advertisement is due in advance of publication and by 10:00am on the invoice due date. Failure to do so may result in your booking being cancelled.
  • The Advertiser will receive one copy of each edition of the publication. Any further copies required will need to be arranged separately between the Advertiser and Printer, with the Advertiser paying the additional costs.

will advertising on Council tax bills be toxic for your business

  • The only problem with this is people have very negative thoughts when they open the  Council Tax bill and any company advertising will find residents less likely to use them.
  • If my test is anything to go by.
  •  Residents were shown a sample bill with advertisements on the back and asked what they thought and every person had an instant dislike of that company
  • It is thought the association with a company and a council tax bill is toxic for any business as people have instant negative thoughts  aassociated with the company advertising.
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