AN INFAMOUS part of Redditch’s road network could be about to generate
thousands of pounds in extra income for Town Hall coffers.
Bosses at Redditch Borough Council are planning to start offering companies the chance to advertise on some of the town’s 41 roundabouts  – which rose to national prominence after being captured by Kevin Beresford’s Roundabouts of Redditch Calendar in 2002.

Nine roundabouts have been earmarked as potential sponsorship opportunities including the islands at the junction of the Warwick Highway and Battens Drive, Rough Hill Drive and Evesham Road and Hewell Road and Windsor Road.
The project is still in its infancy and planning permission, along with technical and legal requirements, will be needed with a decision on the first set of applications expected shortly.
If the scheme goes ahead it will be the first time the council has used roundabouts in the town to raise money. Other councils across Worcestershire already offer roundabout sponsorship. It raises between £18,000 and £28,000 a year for Worcester City Council and close to £24,000 for Bromsgrove District Council, although borough council bosses say it is too early to speculate on what the move could raise in Redditch.
A council spokesman said the scheme was in response to enquiries and demand from businesses wanting to promote themselves.
“The council wishes to create maximum advantage for employment and economic development, particularly in the challenging economic conditions, which these advertising opportunities help create. In addition, such opportunities can generate income which can then be used to support services to the local community.”
Some groups have criticised similar schemes elsewhere in the country, branding the adverts a road safety hazard and a blight on the landscape.But Councillor Derek Taylor, responsible for leisure and tourism on the council, said: “The council does all it can to support business in Redditch and this is another way we can help our local economy. Businesses can reach thousands of people simply by sponsoring our roundabouts, and the fees for this service go back to the Council so there is a benefit to the community too.”

I contacted  West Mercia Police for a statement and they referred me on to the Safer Road partnership  a spokesman said

“Probably a question more for the Safer Roads Partnership in West Mercia than us”